Healthy Birth Day, Inc. CEO Emily Price oversees the national expansion of the evidence-based Count the Kicks public health campaign that educates and empowers expectant parents to track their babies’ movements in the third trimester of pregnancy. Since launching in Iowa in 2008, Healthy Birth Day, Inc. continues to join communities across the country in reducing the rate of stillbirth through the evidence-based Count the Kicks program. Price leads the vision of Healthy Birth Day Inc’s stillbirth prevention work — with an overall goal of saving more than 5,000 babies from preventable stillbirth every year. Under her leadership, the following has been accomplished:
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Primary stakeholder organization of the Maternal and Child Health Stillbirth Prevention Act that was signed into law by President Joe Biden on July 12, 2024
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Expansion of Count the Kicks into 37 states, Washington, DC and Puerto Rico so far
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Hundreds of presentations across the country in partnership with key allies such as HRSA, OASH, AWHONN, AMCHP, International Stillbirth Alliance, The National Center for Fatality Review and Prevention, National WIC Association, National Rural Health Association, the Office of Vice President Kamala Harris, and more
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Collection of nearly 200 Count the Kicks baby save stories in 40 states and 9 countries
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Count the Kicks research published in BJOG: an International Journal of Obstetrics and Gynaecology in 2023
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Featured on Good Morning America, ProPublica, Sunday Night Football on NBC, The Washington Post, USA Today, Inside Edition, and dozens more media outlets — reaching more than 350 million people across the globe
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The Association of Maternal & Child Health Programs (AMCHP) named Count the Kicks a Best Practice in 2021
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The free Count the Kicks app has gained more than 1.6 million downloads, averaging 33,000 new downloads each month
Emily knows the power of kick counting because it saved her son Hayden. In 2010, at 30 weeks pregnant, she noticed his movements were slowing down. Because she knew to track his movements, she was able to alert her doctor when she noticed the change. That doctor knew exactly how to keep her son safe for 10 more weeks, and Hayden was delivered healthy and on time. Emily is forever grateful to the founding moms for their courage — without them she would have never known the importance of kick counting. Emily tells every expectant parent she knows about kick counting and will do so for the rest of her life.
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