About Us

Count the Kicks is an evidence-based program that teaches expectant parents about the importance of tracking fetal movements.

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Our goal is to make kick counting a common practice for all expectant parents in the third trimester of pregnancy.

  • 32%

    Iowa’s stillbirth rate decreased by 32% during the first 10 years of the Count the Kicks campaign.

  • 29

    We have partnerships in 29 states to provide our printed educational materials for free.

  • 7,500

    Our goal is to save 7,500 babies in the U.S. every year by expanding Count the Kicks.

Healthy Birth Day, Inc.

Our Founders

The Founders of Count the Kicks and Healthy Birth Day, Inc.

Healthy Birth Day, Inc. was founded by five Iowa moms who all endured the heartache of losing a daughter to stillbirth or infant death in the early 2000s. The women decided to channel their grief into stillbirth prevention efforts to keep other families from facing the pain of losing a baby. Together they created and launched the Count the Kicks public health program in 2008.

Meet Our Team

Count the Kicks was created by Healthy Birth Day, Inc., a 501(c)(3) nonprofit organization dedicated to the prevention of stillbirth through programming, advocacy and research. Meet our passionate and dedicated team.

Meet Our Team
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Healthy Birth Day, Inc.

Organizational Values

Be Courageous.

Healthy Birth Day, Inc., was founded on the belief that stillbirths and poor birth outcomes can be preventable. By providing stillbirth prevention education and resources, we improve care and empower expectant parents to advocate for themselves and their baby. We will bravely push for systemic change, speak truth to power, and not shy away from difficult conversations, meetings and decisions.

Share the Cause.

Healthy Birth Day, Inc., believes knowledge is power.  When we make the world a safer place for reproductive and maternal health care, everyone wins. The job is urgent and bigger than any one person or organization.  Sharing the work, lifting up voices, and being inclusive matters.  We will actively recruit and connect with allies to teach and learn prevention strategies and break down systemic maternal and reproductive health care barriers and biases.

Celebrate Progress.

The five grieving moms who founded Healthy Birth Day, Inc., wanted to make this world a safer place to have a baby, and as we continue to grow as the country’s leading stillbirth prevention organization, we maintain a deep commitment to their original principles: placing high value on research and data, asking for help and building authentic relationships, and leading with trustworthy actions. We will take time to celebrate successes, both big and small, knowing each one may inspire or motivate another person to connect to our cause, turning their grief into fuel, shame into hope, or energy into action.

Contact Us

Contact Count the Kicks with any questions or feedback about our program.

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Rose L. Horton

“There is no doubt that Count the Kicks is vitally important in eradicating preventable stillbirths. Informing the birthing community of this user-friendly app is a game changer as well as a life saver. I am wholeheartedly in support as this aligns so well with my hashtag #notonmywatch, a call to action for all nurses to eradicate preventable maternal mortality.”

– Rose L. Horton, MSM, RNC-OB, NEA-BC, Specialty Director, Emory Decatur Hospital; Founder & CEO, #NotOnMyWatch Consulting Partners


Support from our generous funders helps us achieve our mission to make kick counting a common practice in the 3rd trimester of pregnancy.

  • MercyOne logo
  • Amerigroup logo

Learn more about the businesses and organizations that support our efforts to conduct research, educate expectant parents, develop strategies to prevent more stillbirths, and reach medical providers with our lifesaving tools.


We are grateful for the support of our grant and programmatic partners. Their investment in our mission helps us reach as many expectant parents as possible.

  • Alabama Department of Public Health logo
  • Iowa Department of Health and Human Services Logo
  • Kansas Department of Health and Environment

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