Our goal is to make kick counting a common practice in the third trimester by reaching as many providers and expectant parents as possible.
Iowa’s stillbirth rate decreased by 32% during the first 10 years of the Count the Kicks campaign.
We have partnerships in 21 states to provide our printed educational materials for free.
Our goal is to save 7,500 babies in the U.S. every year by expanding Count the Kicks.
Healthy Birth Day, Inc.
Healthy Birth Day, Inc. was founded by five Iowa moms who all endured the heartache of losing a daughter to stillbirth or infant death in the early 2000s. After being connected through friends and pastors, a strong bond quickly formed between Jan Caruthers, Iowa Sen. Janet Petersen, Kate Safris, Kerry Biondi-Morlan and Tiffan Yamen.
During many conversations over coffee, the women decided to channel their grief into stillbirth prevention efforts to keep other families from facing the pain of losing a baby.
A few years later, the women learned about public health research in Norway that demonstrated a 30 percent reduction in stillbirth by teaching pregnant women how to monitor fetal movement during the third trimester of pregnancy by doing kick counts on a daily basis.
The women had found their next project and decided that even if it saved just one baby it would be worthwhile. The evidence-based public health awareness campaign, Count the Kicks, was born in 2008.
The next year, the women created Healthy Birth Day, Inc., a 501(c)(3) non-profit organization based in Des Moines, Iowa, as a way to help fund efforts to spread the Count the Kicks message.
Meet Our Team
Count the Kicks was created by Healthy Birth Day, Inc., a 501(c)(3) nonprofit organization dedicated to preventing stillbirths through our public health campaign. Meet our passionate and dedicated team.Meet our Team