Eliminating Racial Disparities in Stillbirth

Help us get to the point where race is no longer a predictor of stillbirth.
Expectant woman uses Count the Kicks app.

Black women are more than twice as likely to lose their babies to stillbirth than white women. The CDC estimates that 23,500 babies in the U.S. are born still each year, and nearly 7,000 of those babies are African American.

Researchers have identified several factors that contribute to this inequity. Experts say Black women, regardless of education or income, are less likely to receive early treatment for medical conditions like gestational diabetes, preeclampsia, or high blood pressure — any of which might lead to stillbirth.

The way Women of Color experience society, often through structural racism and toxic stress, has real consequences for their health and their babies. Additional marginalized populations are also at greater risk of losing their babies compared to their white counterparts. Count the Kicks is committed to eliminating racial disparities in stillbirth.

Feel the Beat

We launched the Feel the Beat campaign to reach those most at risk of experiencing stillbirth. Feel the Beat follows an expectant couple as they make a tradition of dancing with their daughter and counting her kicks using the free Count the Kicks app.

You can help us spread this important message by sharing this video and the free Count the Kicks app with the people you love.

Racial Disparities

Research has revealed that expectant parents of color experience the tragedy of stillbirth at much higher rates than white mothers.

  • 1 in 96

    For pregnant Black women in the U.S., 1 in every 96 pregnancies ends in stillbirth.

  • 7,000

    Nearly 7,000 Black babies are lost to stillbirth each year in our country.

  • 39%

    Stillbirth rates for Black families in Iowa dropped a promising 39 percent in the first five years of Count the Kicks.

Baby Saves

Families who helped save their babies using Count the Kicks tell us how important it is to trust your instincts and speak up if you notice a change.

More Resources

Count the Kicks is an evidence-based stillbirth prevention campaign that provides educational resources to healthcare providers and expectant parents.

  • Academy for Providers

    Free resources for healthcare providers to keep expectant parents informed.

    Provider Academy
  • Academy for Parents

    Free resources to help expectant parents learn more about kick counting.

    Parent Academy


Counting kicks is a simple way to monitor your baby’s well-being. Expectant parents should begin counting daily at the start of the third trimester.

  • Start a timer to track baby's movements


    Start a timer and record the time it takes for you to feel 10 movements.

  • Count baby's kicks every day around the same time


    Pick a time when baby is active to start counting, preferably the same time every day.

  • Compare kick session to previous times


    After each day's counting session, compare that time with your past sessions.

  • Contact

    If you notice a significant change in time or strength of your baby's movements, call your provider right away.

Download the App

Use our free app daily in the third trimester to get to know your baby’s normal movement pattern, the average amount of time it takes your baby to get to 10 movements.

Get the App
A woman's hand holds a smartphone with the Count the Kicks app on screen.

Easy Delivery!

Sign up for our newsletter for the simplest way to stay in touch with the latest information about our mission, events, volunteer opportunities, and more.


This information is for educational purposes only and is not meant for diagnosis or treatment. Use of this information should be done in accordance with your healthcare provider.