• Rose L. Horton

• Healthy Birth Day, Inc.
  Board Member

Rose L. Horton, MSM, RNC-OB, NEA-BC, FAAN, is the Founder & CEO of NotOnMyWatch Consulting Partners, an LLC she created 3 years after coining the hashtag #notonmywatch. She created the hashtag out of her frustration at the rising rate of maternal morbidity and mortality. As a nurse she believed that nurses, as the largest healthcare employee contingent, have the power to change the trajectory of morbidity and mortality. The hashtag is a call to action for all nurses to use their collective voices to support, listen to, advocate for, and follow evidence-based practices in caring for all birthing people.

Rose is a Women & Infant healthcare executive leader working as a Specialty Director at Emory Decatur Hospital. She is passionate about safe and equitable care for all women. Rose speaks on the topic of maternal and infant mortality, resilience, joy, leadership, diversity, equity, and inclusion (DEI) locally, regionally, and nationally. She is leading a DEI Health & Wellness committee at her hospital.

Rose served as the 2012 President of the Association Women’s Health Obstetrics & Neonatal Nursing (AWHONN), a 25,000-nurse member association that is pivotal in creating, supporting, legislating, researching best practices, and evidence-based care of women and newborns. In this esteemed role she led the association, in collaboration with the CEO, in strategic planning, financial management, forging collegial partnerships, and speaking on behalf of the association at numerous events. One event to note was Joining Forces, hosted by the first lady Michelle Obama, an initiative focusing on mental health and well-being of American veterans.

She was part of the Advisory Board of the Obstetrics COVID Innovation Collaborative with Ariadne Labs and contributed to the white paper published by Ariadne Labs in June 2020.

Rose serves on the Board of Directors at Synova Associates, a nurse leader company committed to providing education, leadership development and creating community among perinatal and neonatal nurse leaders. Rose joined the Healthy Birth Day, Inc. Board of Directors in 2023, and previously served on the Medical Advisory Board for the organization.

In 2021 Rose was tapped for the national Black Maternal Task Force for the Biden Administration. As one of the 36 members, she will contribute to actionable solutions to mitigate the rising rates of maternal morbidity and mortality.

On October 28, 2022, Rose was inducted as Fellow of the American Academy of Nursing, the profession’s highest honor.

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