Every Kick Counts

Paying attention to movements helps expectant parents get to know what’s normal for their baby and speak up if they notice a change.

Why We Count
A pregnant woman wearing a yellow long sleeve shirt smiles as she cradles her stomach.


Counting kicks is a simple way to monitor your baby’s well-being. Expectant parents should begin counting at the start of the third trimester.

  • Time

    Start a timer and record the time it takes for you to feel 10 movements.

  • Count

    Pick a time when baby is active to start counting, preferably the same time every day.

  • Pattern

    After each counting session, compare that time with your past sessions.

  • Contact

    Contact your provider if you notice any significant changes in the amount of time it takes to get to 10.

Download the App

Our free app records how long it takes your baby to get to 10 movements, tracks changes over time, and reminds you when to count again.

App Download
A woman's hand holds a smartphone with the Count the Kicks app on screen.


Our goal is to make kick counting a common practice in the third trimester by reaching as many providers and expectant parents as possible.

  • 32%

    Iowa’s stillbirth rate decreased by 32% during the first 10 years of the Count the Kicks campaign.

  • 7,500

    Our goal is to save 7,500 babies in the U.S. every year by expanding Count the Kicks.

  • 14

    We are partnered with 14 different state health agencies to provide free or low-cost resources nationwide.

How to Count Kicks

Research shows kick counting, keeping a daily record of a baby’s movements during the third trimester, is an easy, free and reliable way to monitor a baby’s well-being in addition to regular prenatal visits.

Learn More
A pregnant woman wearing a blue shirt lovingly cradles her stomach.

COVID-19 + Pregnancy

How to Improve Outcomes in a Global Pandemic

Count the Kicks is partnering with Amerigroup Iowa, an Anthem Company for a free webinar on Oct. 21 at 1 p.m. CST to explore the impact of the COVID-19 pandemic on prenatal care and pregnancy outcomes. Panelists Sharon Deans, M.D., Plan Performance Medical Director for Amerigroup Iowa, and Ashley Smoots, MPH, an epidemiologist on the CDC Division of Reproductive Health’s Emergency Preparedness and Response team will discuss the impact of the pandemic on prenatal care and trends in birth outcomes for expectant parents with COVID-19.

Learn More


Count the Kicks is an evidence-based stillbirth prevention campaign that provides educational resources to healthcare providers and expectant parents.


Through years of outreach and education, the babies we have helped still inspire us the most.

Meet our baby saves and learn how Count the Kicks helped save their lives.

Baby Saves

Get Involved

The support of volunteers is critical to the success of our mission. Sign up with your name and email, and we will reach out to you with opportunities to get involved.

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